I had the incredible opportunity to lead the development of the Quarterback Qualification Range - a fun and engaging experience where two players have 45 seconds to throw footballs at three targets, advancing their on-screen character across a virtual football field in a race to see who can reach the end zone with the best time.
Project overview
At MVP Interactive, in collaboration with USAA and 160over90, we've developed the Quarterback Qualification Range game system featuring advanced sensor technology for precise impact detection, enhanced participant throughput by utilizing a new registration queuing system and a robust admin interface for real-time monitoring and management.
Gameplay Overview
- 45-second challenge to test quarterback skills
- Players throw footballs at three targets, advancing their on-screen character
- Targets correspond to character movement from one end zone to the other
- Leaderboard displays fastest completion times, fostering healthy competition
Key Features
Advanced Sensor Technology
- Custom-developed sensors on target dummies detect football impacts with precision
- Real-time communication between sensors and game server ensures instant feedback
Enhanced Participant Throughput
- New registration queuing feature automates overall game flow
- Efficiently manages player transitions, minimizing downtime between sessions
Robust Admin Interface
- Custom web-based admin panel for comprehensive monitoring and management
- Real-time gameplay state tracking and adjustment capabilities
Deployment
- Toured Military Academies (Army, Navy, Air Force) during the 2023 College football season
- Culminated at the Army/Navy game in Foxboro, December 2023
Impact on USAA
This innovative game system has delivered significant value to USAA, reinforcing its commitment to military families:
- Enhanced Brand Visibility: The game's presence at high-profile military events has increased USAA's visibility among its target audience.
- Strengthened Relationships: By providing an engaging, family-friendly activity, USAA has fostered stronger connections with military members and their families.
- Demonstrated Innovation: The cutting-edge technology showcases USAA's forward-thinking approach, aligning with the military's emphasis on technological advancement.
- Community Engagement: The game has created a unique touchpoint for USAA to interact with the military community in a fun, memorable way.
- Positive Association: By sponsoring an activity that celebrates athletic skills and teamwork, USAA has reinforced its image as a supporter of military values and traditions.
Through this interactive football game, USAA has successfully blended entertainment with brand engagement, creating lasting positive impressions and deepening its relationships within the military community.
