A suite of hockey-themed games and kiosk experiences that set a new standard for in-venue attractions.
Project overview
From the outset, we recognized the importance of strong collaboration. Working closely with stakeholders from the Columbus Blue Jackets and the NHL, we gained invaluable insights into their vision and requirements. This partnership was crucial in ensuring that our technical solutions aligned perfectly with their brand values and fan engagement strategies.
Revolutionizing Fan Engagement
At the heart of these experiences is a streamlined QR code registration model, allowing fans to easily participate in all activities and return throughout the season. This user-friendly system enhances accessibility and encourages repeated engagement.
Skillshot Challenge
The Skillshot Challenge (formerly named Slapshot Challenge), a pioneering NHL arena experience, utilizes high-speed, real-time sensor data processing to deliver an accurate and high-performance mixed reality hockey experience. Advanced OptiTrack cameras capture precise shot data, including speed and accuracy, matching the level of professional play. This sophisticated system enables fans to experience the thrill of taking shots against a virtual goalie on an interactive projection wall.
Goalie Challenge
The Goalie Challenge, another NHL arena debut, employs cutting-edge computer vision technology to track pucks landing in the goal. This AI-powered system in the net registers shots in real-time, generating instant user scores and providing an authentic goaltending experience.
Engagement Beyond the Arena
Both the Slapshot Challenge and Goalie Challenge offer immediate video playback, allowing fans to download and share their experiences on social media, further extending engagement beyond the arena.
Additional experiences, such as the Pose with the Pro MorphingStation and virtual jersey try-on, utilize augmented reality and contactless activation to bring fans closer to their favorite players and team merchandise.
Impact
These engaging game systems have made a significant positive impact for our client, delivering tangible value and strengthening the Columbus Blue Jackets' brand. By offering innovative, technology-driven experiences, the team has deepened its relationship with fans, encouraging increased attendance and participation at games. The shareable nature of these experiences extends the team's reach on social media, amplifying brand visibility and fan loyalty.
